Headquartered in the global crossroads of the UAE, our consultancy serves as a strategic bridge for businesses operating in the world's most dynamic markets, from the high-tech hubs of the United States and India to the emerging landscapes of Georgia and beyond.

The name "Infology" represents our core philosophy: the synthesis of Information and Logic. We dismantle the complexities of global consumer behavior, transforming raw data into clear, actionable blueprints for success. Whether you are a startup navigating your first feasibility study or a multinational corporation refining a global pricing policy, we provide the architectural precision required to lead your industry.

In a borderless economy, we don't just help you compete; we help you redefine the market.

Our Vision

"To be the world’s most trusted architect of market evolution, where data-driven logic and cultural intelligence converge to empower brands across every continent."

Our Mission

"Our mission is to equip global enterprises with a definitive competitive edge through rigorous research, transformative strategy, and evidence-based innovation. We translate global market complexities into 'Infology'—delivering the clarity businesses need to launch, scale, and thrive in any territory."

The Pillars of Our Approach

• Intelligence Without Borders: We apply universal analytical standards tailored to the unique cultural nuances of local markets.

• The Logic of Growth: Every recommendation we make is backed by the 'Infology' framework—ensuring feasibility before investment.

• Strategic Agility: We move at the speed of the global market, providing real-time insights that allow our clients to pivot with confidence.

• Radical Transparency: From pricing models to product development, we provide the raw truth behind the data to ensure long-term sustainability.

 

Based on your professional background and the "Marketing Infology" brand, here is a draft for your "Meet the Founder" section.

This draft is designed to highlight your unique blend of academic depth (PhD, Professor) and real-world entrepreneurial experience, positioning you as a global authority.

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Meet the Founder

Dr. Boris (Buba) Lezhava

Founder & Managing Director, Marketing Infology

With over two decades of experience at the intersection of marketing theory and global business practice, Dr. Boris (Buba) Lezhava established Marketing Infology to bring a new level of analytical rigor to the consulting landscape.

Dr. Lezhava’s career is defined by a unique "dual perspective": he is both a seasoned academic and a serial entrepreneur. As a Professor of Marketing and a former Dean of Caucasus School of Business, he has spent years researching and teaching the mechanics of competitiveness and service quality. His academic credentials include a PhD in Marketing from the joint program of Georgia State University (USA) and Caucasus University, and he has been instrumental in bringing Philip Kotler’s seminal work, "Marketing: An Introduction," to the Georgian language.

However, Boris is far from a traditional theorist. His "Infology" philosophy is forged in the fires of real-world business. From leading marketing and PR strategies for large-scale construction groups to founding successful ventures in the medical device and tourism sectors, he understands the high stakes of market entry and product development.

A Global Bridge-Builder Having worked across the USA, Georgia, and the UAE, Dr. Lezhava possesses a rare cross-cultural intelligence. He understands that while the logic of marketing is universal, the application must be deeply local. Under his leadership, Marketing Infology serves as a strategic partner for companies looking to navigate complex markets with the confidence of data-driven insight.

"At Marketing Infology, we don't just offer advice. We offer a blueprint for market leadership based on the exact science of consumer behavior and the logical pursuit of competitive advantage." — Dr. Boris Lezhava